Fans tend to view celebrities as untouchable icons. Barrett Wissman guides them off the pedestal into the more approachable role of social media influencer.
Repeat business is essential but in the rush of doing everything it’s easy to lose customers without even realizing it.
Companies that have embraced ambitious sustainability goals have invariably found it improves efficiency, employee morale and public perception.
A single-minded focus on revenue can blind you to how badly your business is really doing.